Showing posts with label Self-promotion. Show all posts
Showing posts with label Self-promotion. Show all posts

Friday, November 6, 2009

Doing it the hard way

Doing it the hard way:
No short cuts except for the rich and famous.

In reflecting on the process we all go through as we become better anglers, I have come to the conclusion that the journey itself, with all of its successes, defeats, and frustrations makes the angler what he or she is. It is hard work. We all can think back and recall with shudders all of the myriad errors we made. We waded over fish, blew strikes, struck the wrong way, botched the landing, tied bad knots, chose the wrong fly or incorrect hook, tied dry flies that sank and wet flies that floated. We fell in the river, cast to the wrong water, misread the water, used improper or bad tackle, dunked our camera, broke a few rods, tumbled down a canyon, got buzzed by rattlesnakes, and even caught a few fish if we were paying so little attention that when the fish struck we were distracted enough not to botch it.

These memories are precious, and the process in which we realized we had goofed up and then learned and grew is the food that drives our journey. It should not be cut short.

Not all learning has to occur through mistakes. There are a plethora of good books and videos explaining the how-to’s.  Classes can be taken, lectures attended, or friends advise sought. In the end though, it is we alone with our own thoughts and with our own two feet that make the journey. Thinking and learning…

However, if you happen to be rich or famous, then it gets a lot easier.

If you happen to be rich, famous, or in some cases, just a good-looking young woman in the sport of fly-fishing, you can buy or be offered short cuts. We all know the rich angler who without the proper skill-set, buys himself a trip to the Dean River, and pays a guide to get him into the fish of a lifetime. The guide has to work hard at it too, since the guy can’t cast his top of the line rod and reel more than 30 feet. That guide is given gear by tackle companies for next to nothing, and gets his or her face on the cover of magazines that take advertising from the very lodges and outfitters they work for. Pictures on their blog abound with lobster dinners, piles of the most expensive tackle, and porn-shots of fish and locations most of us can only dream about. Some of these famous industry guides and tackle reps get free admittance to closed waters in storied locations because it helps to sell more bookings. The fish become a commodity.  The price of fame.

The rich man buys the fish.
The guide pimps it.
The tackle manufacturers collect the cash.

Meanwhile, most of us will never be flown to Atlantic Salmon rivers by film production companies. We won’t stay in expensive lodges, nor be guided directly to the fish. Instead, we will sleep at rest-stops, eat convenience-store chili-dogs, scrape another year out of leaky waders, and have to make all our memories the hard way through long hours on the water. I think it is better that way.

Not all guides, wealthy individuals or famous anglers do this. Fact is, it is the minority in search of fame or fortune that often stand out through self-promotion.

However, if you do happen to become a famous guide, please don’t put your logo on underwear and sell it.